Trendbook SS 2018

Macro trend – Fervency
We are seeking for more intimacy and personal contact. We listen to our inner selves and we don’t need to glorify to the outside world.

Macro trend – Unbound
Awareness is growing and we mistrust products. We hand over total control and go back to basics.
Micro trends – Limitless, Forces, Inner Nature

Macro trend – Lucent
In a transparent world, we’re always being observed. Everything is accessible and retrievable for everybody.
Micro trends – Geometric, Nudism, Insight